Sophi.io da The Globe and Mail Conquista o Digiday Media Award

A Digiday premia a Melhor Plataforma de Editoras, Sophi.io, uma suíte de ferramentas de automação, otimização e previsão alimentadas por inteligência artificial desenvolvida pela The Globe and Mail

TORONTO, June 29, 2021 (GLOBE NEWSWIRE) — Sophi.io, o mecanismo de previsão e automação com base em inteligência artificial da The Globe and Mail, conquistou o prêmio de Melhor Plataforma de Editoras de 2021 da Digiday Media Award que homenageia a tecnologia de maior sucesso que ajuda as editoras a alcançarem seus objetivos.

“A IA é uma tecnologia essencial para ajudar os editores a agregar valor autêntico às histórias — estendendo sua medida de sucesso além das visualizações de página e da viralidade. Por exemplo, a Sophi fornece dados de quanto cada artigo da The Globe and Mail contribui para a retenção de assinantes, aquisição, potencial de registro e dólares de publicidade. Além disso, para implementar efetivamente o aprendizado de máquina, cerca de 10% da força de trabalho da The Globe and Mail agora são cientistas e engenheiros de dados, contratados para desenvolver e expandir ainda mais a estratégia a Sophi”, disse Digiday.

Os prêmios homenageiam empresas, tecnologias e campanhas que se destacaram em toda a mídia no ano passado. “Este ano, a competição foi acirrada e os programas robustos. A inovação e as grandes ideias expandiram o campo de jogo para muitos dos vencedores, mesmo em um ano em que as quarentenas limitavam o local e como as pessoas podiam trabalhar — e jogar”, disse Digiday.

Phillip Crawley, Editor e CEO da The Globe and Mail, comentou: “É uma honra termos sido escolhidos como o vencedor do Digiday Media Award de Melhor Plataforma de Editoras. Nem sempre enfrentamos empresas nos setores de mídia e marketing, mas nossos investimentos na Sophi foram impulsionados pelo entendimento de que nossa tecnologia pode incentivar diretamente o desempenho e o crescimento econômico de empresas em uma grande variedade de setores.”

Os outros finalistas na categoria Melhor Plataforma de Editoras foram: Piano, Connatix, Insticator, Duration Media e Adapex LLC.

A Sophi é um sistema de inteligência artificial que ajuda os editores a identificar e aproveitar seu conteúdo mais valioso. Com recursos preditivos potentes que usam o processamento de linguagem natural, o Sophi Dynamic Paywall, é um mecanismo de paywall totalmente dinâmico, em tempo real e personalizado que analisa o conteúdo e o comportamento do usuário para determinar quando solicitar dinheiro ou um endereço de e-mail de um leitor e quando deixá-lo em paz.

Sophi Site Automation organiza autonomamente conteúdo digital para encontrar e promover os artigos mais valiosos. Ele coloca 99% do conteúdo em todas as páginas digitais da The Globe and Mail, incluindo sua página inicial e páginas de seções. A Sophi está tendo tanto sucesso que agora está sendo usada para o laydown de impressão também. A Sophi está disponível para editores em todo o mundo para permitir que seus produtores de conteúdo se concentrem na criação do melhor conteúdo possível.

No início deste mês, Sophi recebeu o Global Media Awards de 2021 da International News Media Association (Inma) de Melhor do Show na América do Norte e Melhor Uso de Dados para Automatização ou Personalização. A Sophi também foi vencedora do Online Journalism Award (OJA) por Inovação Técnica no Serviço de Jornalismo Digital, concedido pela Online News Association (ONA), e do World Digital Media Award e do North American Digital Media Award concedido pela The World Association of News Publishers (WAN-IFRA) na categoria de Melhor Start-up de Notícias Digitais.

Sobre a Sophi.io

A Sophi.io (https://www.sophi.io) é uma suíte de ferramentas de otimização e previsão com base em IA que ajuda os editores de conteúdo a tomar decisões estratégicas e táticas importantes. As soluções Sophi variam desde a Sophi Site Automation até Sophi for Paywalls e Sophi Analytics, um sistema de suporte à decisão para editores de conteúdo. A Sophi foi projetada para aprimorar as métricas que mais importam para qualquer empresa, como retenção e aquisição de assinantes, engajamento, recentidade, frequência e volume.

Contato
Jamie Rubenovitch
Dirigente de Marketing, Sophi.io
The Globe and Mail
416-585-3355
jrubenovitch@globeandmail.com

Zimbabwe Imposes Curfew to Contain Rising COVID-19 Cases

HWANGE, ZAMBABWE – Zimbabwe’s new COVID-19 lockdown includes a curfew, a ban on intercity travel, and a vaccination blitz aimed at border towns and vendors. But vendors and rights activists say the government should make more vaccine available instead of tightening regulations.

President Emmerson Mnangagwa announced the new measures, including a 6:30 p.m.-to-6 a.m. curfew, on national television Tuesday. He said the restrictions were the result of a recent spike in COVID-19 cases.

“Commerce and industry are to open from 0800 hours to 1530 hours. Travelers from countries with alpha and delta COVID-19 variants will be quarantined and tested on the 1st, 3rd, 5th and 10th day, at their own expense. Those deported back to Zimbabwe will be subject to self-quarantine or will be quarantined in identified places. Travelers with fake COVID-19 documents will attract custodial sentences,” said the president.

The new measures to contain COVID-19 include what the government is calling a “vaccination blitz” targeting borders and vendors.

The head of the Zimbabwe Vendors Initiative for Social and Economic Transformation, Samuel Wadzai, has welcomed the new regulations allowing vendors to operate for limited hours.

But Wadzai said the vaccination program should be voluntary, not compulsory.

“What we can urge the government is for the vaccine to be accessed without queueing for long hours. Let’s decentralize. This is the only way we can do away with these lockdowns. In their nature lockdowns are restrictive and they don’t give us space to operate as informal traders. So, we urge the government to quickly ensure that the vaccines are available,” he said.

About 771,000 Zimbabweans out of a population of 14 million have received their first shots, and 545,000 have received their second inoculations since the program started in February. The country had a monthlong shortage of vaccine until it received 500,000 Sinopharm doses from China on Saturday.

Zimbabwe has about 48,533 confirmed coronavirus infections and 1,761 deaths, according to Johns Hopkins University in the United States, which tracks the global outbreak.

Dewa?Mavhinga, head of Human Rights Watch in southern Africa, told VOA the infection figures do not justify a dusk-to-dawn curfew.

“It seems excessive. The government is focusing more on restrictions than on other efforts that are needed to contain the coronavirus — efforts such as ramping up vaccinations, ensuring that all essential workers are vaccinated and ensuring that the adult population in Zimbabwe is vaccinated. There is no movement in that regard,” said Mavhinga.

Zimbabwe’s seven-day average infection rate has increased five times in the last two weeks, according to official figures released this week.

The government says it is importing more vaccine in July and in August to achieve herd immunity for about 10 million people by the end of the year.

Source: Voice of America

Golden Globes Change Rules to Break Language Barrier

LOS ANGELES – The Golden Globes, American film awards at the heart of a lively controversy in recent months over their representativeness, announced Wednesday that they would change their rules to allow foreign language films to compete in the generalist categories and films of animation.

These criticisms prompted the NBC broadcaster to cancel the ceremony scheduled for next year, to allow time for the Golden Globes to improve its ethnic and cultural diversity as well as its transparency.

Many had particularly criticized this year the Hollywood Foreign Press Association (HFPA in English) which awards these trophies for having relegated “Minari,” an American film featuring South Korean immigrants settling in the Arkansas and mainly filmed in Korean, in the category of best foreign language film.

While it was featured in many Oscar flagship categories, “Minari” was unable to appear at the Golden Globes for Best Comedy or Best Drama. “Parasite,” the Oscar-winning film the previous year, had suffered the same fate for the same reasons.

“As we review our rules this year” to take into account criticism from the entertainment industry, “we decided to take new approaches to upcoming ceremonies and to make sure these films benefit from the the attention they deserve, “HFPA President Ali Sar said in a statement to AFP.

“The language will no longer be a barrier to be recognized as the best,” he assures us.

The Hollywood Foreign Press Association, a group of about 90 journalists working for various media, has been facing charges of discrimination, sexism and corruption for several years.

Last month, the organization passed a series of reforms to improve its representativeness and try to appease critics, but those assurances failed to convince the entertainment industry and criticism continued to rain.

Stars like Scarlett Johansson and Tom Cruise have judged these reforms far too slow and vague while two members of the HFPA have resigned from this group which they described as “toxic.”

Heavyweights like Netflix and Warner Bros have made it known that they will no longer work with the association until significant changes are implemented.

On Wednesday, the HFPA said the majority of its members have completed diversity and inclusion awareness sessions.

New rules prohibiting, for example, the acceptance of gifts and providing for the hiring of diversity advisers are also planned.

Source: Voice of America