Day: October 25, 2022

Adidas ended its lucrative partnership with the rapper Ye, formerly known as Kanye West, over his offensive and antisemitic remarks, which drew widespread criticism from Jewish groups, celebrities and others on social media who said the German sportswear company was being too slow to act.

The sneaker giant became the latest company to cut ties with Ye, who was suspended from Twitter and Instagram this month over antisemitic posts that the social networks said violated their policies. The outcry swelled after demonstrators on a Los Angeles overpass unfurled a banner Saturday praising Ye’s antisemitic comments.

Adidas said it expected to take a hit of up to 250 million euros ($246 million) to its net income this year from the decision to immediately stop production of its line of Yeezy products and stop payments to Ye and his companies.

“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

Jewish groups, noting Adidas’ past links to the Nazi regime, said the decision was overdue. The World Jewish Congress noted that during World War II, Adidas factories “produced supplies and weapons for the Nazi regime, using slave labor.”
“I would have liked a clear stance earlier from a German company that also was entangled with the Nazi regime,” said Josef Schuster, president of the Central Council of Jews in Germany, the main Jewish group in the country where Adidas is headquartered.

For weeks, Ye has made antisemitic comments in interviews and social media, including a Twitter post earlier this month that he would soon go “death con 3 on JEWISH PEOPLE,” an apparent reference to the U.S. defense readiness condition scale known as DEFCON.

The rapper has alienated even ardent fans in recent years, teasing and long tinkering with albums that haven’t been met with the critical or commercial success of his earlier recordings. Those close to him, like ex-wife Kim Kardashian and her family, have ceased publicly defending him after the couple’s bitter divorce and his unsettling posts about her recent relationship with comedian Pete Davidson.

Ye has told Bloomberg that he plans to cut ties with his corporate suppliers. After he was suspended from Twitter and Facebook, Ye offered to buy conservative social network Parler.

An email message sent to a representative for Ye was not immediately returned.
Adidas, whose CEO Kasper Rorsted is stepping down next year, said it reached its decision after conducting a “thorough review” of its partnership with Ye, whose talent agency, CAA, as well as Balenciaga fashion house had already dropped the rapper.

Despite the growing controversy, Allen Adamson, co-founder of marketing consultancy Metaforce, believes that Adidas’ delayed response was “understandable.”

“It’s a hugely profitable, edgy brand association,” Adamson said. “The positives are so substantial in terms of the audience it appeals to — younger, urban, trendsetters, the size of the business. I’m sure they were hoping against hope that he would apologize and try to make this right.”

Adamson noted that Adidas was facing pressure from everywhere including customers, employees and stakeholders.

“There’s the short-term profits of selling shoes, and then there is the long-term equity of the Adidas brand,” he said.

In the hours before the announcement, some Adidas employees in the United States had spoken out on social media about the company’s inaction.

Sarah Camhi, a director of trade marketing at the company who described herself as Jewish, said in a LinkedIn post that she felt “anything but included” as Adidas.

“remained quiet; both internally to employees as well as externally to our customers” for two weeks after Ye made his antisemitic remarks.

The rapper, who has won 24 Grammy Awards, has been steadily losing audience on radio and even his streaming numbers have declined slightly over the last month. According to data provided by Luminate, an entertainment data and insights company whose data powers the Billboard music charts, his airplay audience slipped from 8 million in the week ending Sept. 22, to 5.4 million in the week ending on Oct. 20. The popularity of his songs on streaming on demand also went down in the same period, from 97 million to 88.2 million, about a 9% drop.

Ye has earned more of a reputation for stirring up controversy since 2016, when he was hospitalized in Los Angeles because of what his team called stress and exhaustion. It was later revealed that he had been diagnosed with bipolar disorder.

He recently suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast,” among other comments. He also was criticized for wearing a “White Lives Matter” T-shirt to his Yeezy collection show in Paris.

MRC studio announced Monday that it is shelving a complete documentary about the rapper. JPMorganChase and Ye have ended their business relationship, although the banking breakup was in the works even before Ye’s antisemitic comments.

Gap said Tuesday that it is also taking immediate steps to remove Yeezy Gap products from its stores and has shut down yeezygap.com in light of West’s comments. The clothing retailer said that in September it was ending their relationship but at the time, it said that it planned to continue to sell Yeezy Gap products that were in the pipeline.

Jewish groups have pointed to the danger of the rapper’s comments at a time of rising antisemitism. Such incidents in the U.S. reached an all-time high last year, the Anti-Defamation League said in a letter to Adidas last week urging it to break with Ye.

Jonathan Greenblatt, CEO of the Anti-Defamation League, applauded the company’s decision to drop Ye.

“This is a very positive outcome,” he said in a statement Tuesday. “It illustrates that antisemitism is unacceptable and creates consequences.”
The saga of Ye, not just with Adidas but with brands like Gap and Balenciaga, underscores the importance of vetting celebrities thoroughly and avoiding those who are “overly controversial or unstable,” said Neil Saunders, managing director of GlobalData Retail.

“Companies or brands that fail to heed this will get stung, especially if they become overly reliant on a difficult personality to drive their business,” Saunders said.

Source: Voice of America

Bees pollinate 71 of the 100 crop species that provide 90% of food worldwide. They also pollinate wild plants, helping sustain biodiversity and the beauty of the natural world.

But climate change, pesticides and parasites are taking a terrible toll on bees, and they need protecting, said European beekeepers, who held their annual congress in Quimper, western France, this week.

The congress, which said some European beekeepers were suffering “significant mortalities and catastrophic harvests due to difficult climatic conditions,” was an opportunity for beekeepers and scientists to respond to the major concerns.

The European Union, the world’s second-largest importer of honey, currently produces just 60% of what it consumes.

French beekeepers, for example, expect to harvest between 12,000 and 14,000 metric tons of honey this year, far lower than the 30,000 tons they harvested in the 1990s, according to the National Union of French Beekeepers (UNAF).

“I’ve been fighting for bees for 30 years, but if I had to choose now, I don’t know if I’d become a beekeeper,” said UNAF spokesman Henri Clement, who has 200 hives in the mountainous Cevennes region in southeastern France.

Clement is 62 and not far off retiring.

“But it’s not much fun for young people who want to take up the profession,” he said.

Many of the topics buzzing around the congress were evidence of this — pesticides, climate change, and Asian hornets, parasitic varroa mites and hive beetles, all invasive alien species in Europe.

Challenges includes rain, drought

With climate change, “the bigger issue is just the erratic weather and rain patterns, drought and things like that,” said U.S. entomologist Jeff Pettis, president of Apimondia, an international federation of beekeeping associations in 110 countries.

“In certain places, the plants had been used to a certain temperature. And now it goes up, and you have a hot dry summer, and there are no flowers,” Pettis told AFP.

No flowers means no pollen, which means bees dying of hunger.

Climate scientists say human-induced global heating is intensifying extreme weather events such as flooding, and heatwaves that exacerbate wildfires.

“The fires seem to be a big issue,” Pettis said. “They come sporadically, and we lose hives directly from flooding and fires.

Pettis, a former scientist at the U.S. Department of Agriculture, published a study in 2016 on the quality of pollen produced by goldenrod, a hardy perennial also known as solidago that produces a myriad of small yellow daisy-like flowers.

The study showed that the more carbon dioxide — a greenhouse gas — that accumulates in the atmosphere, the lower the amount of protein in goldenrod pollen.

North America bees are dependent on nourishment from goldenrod pollen to get through the winter, Pettis said.

“Getting inferior food … should affect wintering. It could happen with other pollen sources. We don’t know.”

As in France, 30% to 40% of hives in the United States are dying every winter, Pettis said, decimated by varroa mites, pesticides and the destruction of wild spaces where wild plants grow

“Today, there are even American startups that are developing drones to pollinize plants in the place of bees. It’s utterly appalling,” said Clement.

Toxic threat

Toxic pesticides are another factor decimating bee colonies and other pollinating insects.

French molecular biophysics scientist Jean-Marc Bonmatin said parasites such as varroa were “boosted by the presence of neonicotinide pesticides, which directly poison pollinators.”

Neonicotinoids, chemically similar to nicotine, are systemic pesticides.

Unlike contact pesticides, which remain on the surface of the treated leaves, systemic pesticides are taken up by the plant and transported to its leaves, flowers, roots and stems, as well as to its pollen and nectar.

These toxic substances can remain in the soil for between five and 30 years, Bonmatin said.

The EU restricted the use of three neonicotinoids — but not all — in 2013 and banned them outright in 2018.

But since 2013, several EU states have repeatedly granted “emergency authorizations” to use noxious insecticides on major crops.

He said open-source software called Toxibee was being launched soon to help farmers protect bees by identifying the least toxic molecules to use on their crops.

“Before they spray the crops with pesticides, they can try to limit their noxious effect,” he said. “Because what kills bees will one day damage people’s health, too.”

Pettis strove, however, to remain upbeat, pointing to some of the ways people can help bees.

“[We should] diversify agriculture and try not [to] be driven by chemically dependent agriculture, support organic and more sustainable farming.”

He also stressed the incredible resistance of some bee species, helped by factors in the natural world.

He cited the example of a black bee found on the Ile de Groix in Brittany, which has survived varroa attacks without beekeepers treating them for mites or giving them supplementary feeding.

“We think the bees are dependent on us, but in reality, they survive pretty well even without us,” he said. “And you still have the beauty of the bees. It’s such a good thing to work with bees.”

Source: Voice of America