Casio s’apprête à lancer une montre G-SHOCK exceptionnelle au design noir entièrement métallique

Une combinaison complexe de plusieurs finitions

TOKYO, 24 février 2022 /PRNewswire/ — Casio Computer Co., Ltd. a annoncé aujourd’hui la dernière nouveauté de sa marque de montres résistante aux chocs G-SHOCK. Basée sur le modèle GMW-B5000, la version originale entièrement métallique de la toute première G-SHOCK, la nouvelle GMW-B5000MB présente un éventail de finitions détaillées qui s’unissent dans un design noir raffiné.

GMW-B5000MB

La GMW-B5000MB réunit des composants individuels traités avec des finitions de rodage* et de multiples polissages dans une montre résistante aux chocs de qualité supérieure, au look unique et attrayant qui tire le meilleur parti de la richesse de la texture et de la sensation.

L’ensemble de l’extérieur de cette montre est adouci et traité par placage ionique noir pour offrir une sophistication noire mate, et des finitions supplémentaires sont appliquées à des détails individuels. La finition dentée des zones en relief sur le côté de la lunette et sur les côtés du bracelet conserve une texture métallique, tout en tempérant la brillance. La finition miroir, en revanche, ajoute un éclat brillant à la surface des vis, des boutons et d’autres détails.

GMW-B5000MB

Avec ce dernier modèle, Casio ajoute également un nouveau processus de finition. Après le placage ionique noir initial, la surface supérieure de la lunette est à nouveau polie avec une finition capillaire pour exposer la plus grande partie de l’acier inoxydable en dessous, avec sa brillance argentée. L’intégration chic et transparente de la teinte argentée de l’acier inoxydable de la lunette et du noir mat du corps, complétée par de multiples finitions complexes, donne lieu à un design de qualité magnifiquement détaillé, au look unique et sophistiqué.

* Technique de finition de surface qui consiste à polir une surface en la pulvérisant de fins abrasifs

La fonctionnalité de la GMW-B5000MB est tout aussi bonne que son design. La montre est dotée d’une réception standard d’ondes radio et d’une connectivité Smartphone Link, ce qui permet à son propriétaire d’utiliser l’application G-SHOCK Connected pour maintenir un chronométrage précis et gérer facilement ses alarmes, l’heure universelle ainsi que d’autres paramètres. La montre peut également utiliser les fonctionnalités pratiques de rappel et de recherche du téléphone lorsqu’elle est associée à l’application.

Top surface of bezel treated with new finishing process

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Casio to Release Standout G-SHOCK in Black Full-Metal Design

Featuring Intricate Combination of Multiple Finishes

TOKYO, Feb. 24, 2022 /PRNewswire/ — Casio Computer Co., Ltd. announced today the latest addition to its G-SHOCK brand of shock-resistant watches. Based on the GMW-B5000, the original full-metal take on the first-ever G-SHOCK, the new GMW-B5000MB features an array of detailed finishes that come together in a refined black design.

GMW-B5000MB

The GMW-B5000MB brings together individual components treated with honing finishes* and multiple polishings in a premium-quality, shock-resistant watch with a uniquely appealing look that makes the most of rich texture and feel.

The entire exterior of the timepiece is honed and treated with black ion plating to deliver matte black sophistication, and additional finishes are applied to individual details. The hairline finish on the raised areas on the side of the bezel and the sides of the band retains a metallic texture, while tempering the shine. The mirror finish, by contrast, adds glossy shine to the surface of the screws, buttons, and other details.

GMW-B5000MB

With this latest model, Casio adds a new finishing process, as well. After the initial black ion plating, the top surface of the bezel is polished again with a hairline finish to expose most of the stainless steel beneath, with its silver-colored gleam. The chic and seamless integration of the silvery hue of the stainless steel of the bezel and matte black of the body, complemented by multiple intricate finishes, results in a beautifully detailed, quality design with a one-of-a-kind, sophisticated look.

* A surface finishing technique that involves polishing a surface by spraying it with fine abrasives

The functionality of the GMW-B5000MB is just as good as its design. The watch comes with both standard radio wave reception and Smartphone Link connectivity, which allows the owner to use the G-SHOCK Connected app to maintain precision timekeeping and easily manage alarms, world time, and other settings. The watch can also use handy Reminder and Phone finder functions when paired with the app.

Top surface of bezel treated with new finishing process

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STAGWELL (STGW) EXPANDS INTO AFRICA WITH AFFILIATE PARTNERS INCUBETA, SBI MEDIA, AND ORIENT PLANET GROUP

New partnerships expand digital transformation and media capabilities serving one of the fastest-growing consumer populations and scales the world’s challenger marketing network across six continents.

NEW YORK, Feb. 23, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced an expansion of its global marketing services into Africa via new affiliate partnerships with three firms: Incubeta in South Africa, SBI Media in Nigeria, and Orient Planet Group, whose footprint spans North Africa, including Libya, Tunisia, Algeria, Egypt, and Morocco. As part of Stagwell’s Global Affiliate Program, these firms will collaborate with agencies across Stagwell’s network to scale omnichannel media, content, and production capabilities for leading global brands.

Stagwell is the challenger network built to transform marketing.

“With the cementing of our partnerships with Incubeta, SBI, and Orient Planet Group, our Global Affiliate Program now empowers Stagwell to scale our modern marketing expertise across six continents, driving further value for our clients,” said Mark Penn, Chairman and CEO, Stagwell. “By 2025, two-thirds of African households are expected to have increased consumer power in the global economy. As a worldwide leader in culture-moving creativity and modern marketing services, Stagwell’s growth in the region will guide global brands to engage authentically with consumers across Africa.”

The new cohort of affiliate represent best-in-class digital media and global communications services:

  • Incubeta is a digital-transformation focused network of experts in marketing and technology committed to driving business-wide growth for modern brands. Incubeta has steered digital growth for clients across multiple sectors, including retail, travel, finance FMCG, iGaming, entertainment, automotive, app development and more.
  • Based in Lagos, Nigeria, SBI Media is an innovative full-service agency with a deep focus in media planning and buying. SBI Media’s capabilities span branding, strategy and planning, PR strategy formulation, media management and digital marketing. With SBI Media’s expertise, Stagwell will tap into a rapidly growing digital and traditional media environment with a hyper-localized approach.
  • Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet’s expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors.

“Incubeta is a market-leading specialist that uses the power of digital to unlock and amplify business growth potential. We do this through bespoke, localized digital solutions, powered by global expertise,” said Roan Mackintosh. “Stagwell’s focus on digital-first marketing solutions is a strong complement to our expertise, and we’re excited to collaborate with its network to deliver and enable our client’s growth.”

“We are pleased to join Stagwell, the world’s challenger marketing network. Stagwell’s vision to transform marketing communications is not only in-sync with our DNA, it is at the core of what we stand for at SBI Media Group,” said Rotimi Bankole, Founder and CEO, SBI Media Group. “In 2013, we floated SBI Media Group, and the Nigerian media and marketing landscape has felt our impact. Our story, culture and impact have transformed the way agencies exist in the larger economy.”

“Africa’s growing economies and the boom in digital technologies provide strong potentials for innovative communications to thrive in the region,” added Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. “Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape. As the regional affiliate of Stagwell and Allison + Partners and having maintained a strong network and long-standing partnerships over the years, we are confident to see more organizations engaging and connecting with their markets across a diverse population.”

Stagwell’s focus will initially be in the North and South African markets, with continued engagement and collaboration in Central Africa, supporting the localized needs of consumers.

Stagwell’s Global Affiliate Program is an agile solution to global expansion, enabling Stagwell to partner with regional experts to drive added value for clients and scale marketing capabilities into new regions. To date, Stagwell has added over 50 affiliates to its roster, representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
202-423-4414

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US Shifting Global Pandemic Strategy as Vaccine Supply Outstrips Demand

With the global vaccine supply exceeding distribution capacity, the Biden administration is acknowledging a need to adjust its pandemic response strategy to address hurdles faced by lower-income countries to vaccinate their citizens.

“It is clear that supply is outstripping demand and the area of focus really needs to be that ‘shots in arms’ work,” said Hilary Marston, White House senior policy adviser for global COVID, to VOA. “That’s something that we are laser-focused on for 2022.”

Marston said that the administration has helped boost global vaccine supply through donations, expanding global manufacturing capacity and support for COVAX, the international vaccine-sharing mechanism supported by the United Nations and health organizations Gavi and CEPI.

Following supply setbacks in 2021, COVAX’s supply is no longer a limiting factor, a Gavi spokesperson told VOA. He said COVAX now has the flexibility to “focus on supporting the nuances of countries’ strategies, capacity, and demand.”

However, the pivot from boosting vaccine supply to increasing delivery capacity depends on whether the administration can secure funding from Congress, including funds for the U.S. government’s Initiative for Global Vaccine Access, or Global VAX, a program launched in December by USAID, the U.S. Agency for International Development.

Global VAX is billed as a whole-of-government effort to turn vaccines in vials into vaccinations in arms around the world. It includes bolstering cold chain supply and logistics, service delivery, vaccine confidence and demand, human resources, data and analytics, local planning, and vaccine safety and effectiveness.

Four-hundred-million dollars from the American Rescue Plan Act has been put aside for this initiative, on top of the $1.3 billion for global vaccine readiness the administration has committed. Activists say this is not nearly enough, but USAID says it’s a good first step.

“The U.S. government will surge support for an initial subset of countries in sub-Saharan Africa that have demonstrated the potential for rapid acceleration of vaccine uptake with intensive financial, technical, and diplomatic support,” a USAID spokesperson told VOA.

Those countries include Angola, Côte d’Ivoire, Eswatini, Ghana, Lesotho, Nigeria, Senegal, South Africa, Tanzania, Uganda, and Zambia.

Critical bottleneck

In January, COVAX had 436 million doses of COVID-19 vaccines to allocate to lower-income countries, according to a document published in mid-February. Those countries, however, only asked for 100 million doses to be distributed by the end of May – the first time in 14 allocation rounds that supply has outstripped demand, the document from the COVAX Independent Allocation of Vaccines Group said.

“We’ve seen now 11 billion plus doses of vaccine being manufactured,” said Krishna Udayakumar to VOA. “We’re estimating 14- to 16- plus billion doses of vaccine being available in 2022,” added Udayakumar, who is founding director of the Duke Global Health Innovation Center and leads a team that tracks global vaccine production and distribution.

But rather than fulfilment of vaccination targets, the oversupply highlights a weakness in global distribution capacity, which Udayakumar said is becoming “the critical bottlenecks.”

Only 12% percent of people in low-income countries have received at least one dose, according to country data compiled by Our World in Data. Many countries still face massive hurdles to get those shots in arms, including gaps in cold-chain storage, and lack of funding to support distribution networks.

Global COVID funding

As the administration prepares to pivot its global pandemic response, humanitarian organizations are criticizing it for requesting insufficient funding from Congress.

“After two devastating years of this pandemic, U.S. leaders are dropping the ball on fighting COVID-19. Today we learned the Biden administration briefed Congress on the need for $5 billion in funding from Congress to fight COVID-19,” said Tom Hart, president of the ONE Campaign, in a statement to VOA last week. “What the world needs, though, is a formal request for $17 billion.”

Hart argued the $5 billion funding would be insufficient to provide critical resources needed to deliver vaccines, tests, and life-saving treatments to low-income countries, and achieve the administration’s goal of 70% global vaccination by September – a goal that is already far below pace.

The White House said the number is not final. “I don’t have any specific numbers; we’re still in conversation with the Hill (Congress) at this point about funding and funding needs, both domestically and internationally,” press secretary Jen Psaki told VOA on Wednesday.

In a statement to VOA, the chair of the House Appropriations Committee, Rosa DeLauro, said they are still reviewing the funding request. “I will work with my colleagues to meet these important public health needs at home and around the world,” she said.

Meanwhile, Gavi, a COVAX co-sponsor, said it has only raised $195 million out of the $5.2 billion it asked for this quarter. The Gavi spokesperson told VOA the call to donors only went out in January and typically campaigns such as this require extensive rounds of consultation.

“The reason we launched a campaign to raise US $5.2 billion in additional funding is to ensure countries are able to roll out vaccines rapidly and at scale and have the resources on hand to be able to immediately step in as and when countries’ needs change,” the spokesperson said. “We need resources available now to prevent lower income countries once again finding themselves at the back of the queue. This is the only way we will break this pandemic.”¬

TRIPS waiver

Humanitarian organization Oxfam also argues that $5 billion dollars is not enough.

“We need to do much more to vaccinate the world, including investing in local manufacturing and most importantly, sharing the vaccine recipe,” Robbie Silverman, Oxfam’s senior advocacy manager told VOA.

Sharing vaccine recipes essentially means implementing a temporary TRIPS (Trade-Related Aspects of Intellectual Property Rights) waiver at the World Trade Organization to allow the generic production of current vaccines, as proposed by South Africa and India in October 2021. The proposal is supported by the Biden administration but rejected by the European Union.

Following a summit between European Union and African Union leaders last week, European Commission President Ursula von der Leyen offered a compromise and said that the EU and AU will work together to deliver a solution within the next few months.

The U.S. is by far the biggest vaccine donor. The administration is sending 3 million doses of COVID-19 vaccines to Angola, Sierra Leone, Rwanda, Zambia and Uganda this week, bringing the total shipped globally to 470 million doses out of 1.2 billion doses pledged.

Source: Voice of America